![]() ![]() The very idea of traveling in a car was brand new and suddenly possible for many, thanks to Henry Ford and his affordable Model T. It was an amazing time in our nation’s history. Which makes it worth a look for today’s content marketers. The content they created became one of the greatest stories ever told in advertising, and to this day it still holds a place in the hearts of millions for the conversations it started. His first signs netted the company its first repeat orders, and by January the Odells found themselves generating content for their new sign shop. If a series of roadside signs could get people to pull into a gas station, maybe the same strategy could be used to sell a product. Company President Leonard Odell needed a better way to gain traction for his revolutionary new brushless shaving cream. The year was 1925, and the salespeople could hardly give it away. ![]() Once upon a time, there was a little-known product called Burma-Shave. ![]()
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